Who We Are

Founded in 1974 Millivres Prowler Group (MPG) has been in business for over 37 years and is the leading gay business in Europe. MPG has two main trading companies, Millivres Prowler Limited and Heart of Soho Limited. Collectively, it employs over 70 people at our offices in north London and stores in London (Soho and Old Street), Brighton and Birmingham and directly reaches over 500,000 gay men and women via its print, digital and retail touch-points.

MPG is respected for its strong sense of ‘community’ ethos, its professional management and innovative attitude. Our unequalled levels of product and service environment quality, value and service have earned the loyalty and trust of our customers, clients and suppliers over many years.

Our activities fall into two main areas, media and retail. Our media brands include the most famous and well established gay and lesbian publications in the UK, including Europe’s leading gay and lesbian paid-for news and lifestyle magazines GT (Gay Times) and DIVA; the UK’s most respected online, news, jobs and community based web site pinkpaper.com. Our retail businesses include the gay lifestyle Prowler Stores in Soho (London), Brighton and Birmingham, and the leading UK gay fetish store, Expectations. MPG also operates the UK’s largest gay and lesbian online and offline home shopping business under the brands ProwlerDirect, DivaDirect and Expectations.

To find out more about our brands, click on Media or Retail Brands.




Millivres Prowler Group on LinkedIn