DIVA Survey

DIVA – LESBIAN

The average income of a DIVA reader is £21,593 per annum.

The average for respondents working full-time is £24,783 per annum.

ASHE Gender Pay Survey published a UK national average as £18,531 for women in full-time work.

Lesbian online Shopping and banking

DIVA READERS - 79% have purchased something on-line in the past 3 months.

Average amount spent on-line in the previous 3 months (across the total sample) was £394.

16.7% had spent upwards of £500 in that period.

38% are regular Internet banking users.

90% spent time on-line each week, which averaged out at 8.3 hours per week

Lesbians & Travel

DIVA readers who’d travelled at least once in the last 12 months 52% travelled for leisure purposed internationally 3.5 times in that time period.

The top 5 most popular intended travel destinations were Spain 39%, France 36%, Ireland 32%, USA 31%, and Greece 29%.

Relationships & Civil Partnership

70% of DIVA readers are currently in a relationship (of which 46% currently live with their partner) and 29% are single.

43% of DIVA readers preferred Civil Partnership to Full Marriage (38%). Of those in relationships, 54% of the DIVA sample intended to register their partnership in the near future. 71% of this DIVA sample intend to take a honeymoon.

Source:OutNow Consulting / DIVA Reader Survey 2005

Our latest gay and lesbian survey with PinkPaper.com, Gay Times and DIVA readers, will be published soon.

More information on how to reach the DIVA Magazine audience