DIVA Survey

DIVA PROFILE – LESBIAN, GAY & BISEXUAL WOMEN

98.5% female
64% lesbian, 19% bi-sexual, 12% gay, 2.5% queer, 2% trans/straight/other

34% are 25 to 34
33% are 18-24
17% are 35-44

37% educated to degree level plus 24% to post-graduate/professional qualification level
24% are students
37% Professional/Managerial

25% live in a small town/village
20% Live in a large UK town
18% live in a large city (over 1 million population)
15% live in a small city
14% live in the suburbs of a city
4% live in a rural area

29% use the internet 6-10 hours per week
25% use it 11-20 hours per week
20% use it 21-50 hours per week

19% spent £200-499 purchasing goods and services online in the past 3 months

60% hope to enter into Civil Partnership/Marriage in the future
49% plan to become a parent in the future


Source: OutNow2020 Study/DIVA sample January 2011

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