PinkPaper Survey

PINK PAPER – LESBIAN & GAY

The Pink Paper readership is made up typically of a 60% male and 40% female gay readership.
Our most recent profile data came from a sample that was 73% male; 26% female & 1% Trans/Other


Pink Paper web visitor Profile

70% gay, 19% lesbian, 6% bisexual, 2% other/trans, 2% queer, 1% straight

27.4% are 25-34
23.6% are 35-44
22.6% are 18-24
14% are 45-54


36% educated to degree level plus 28% to post-graduate/professional qualification level
14% are students
44% Professional/Managerial
More information on Diversity Recruitment

27% live in a large city (over 1 million population)
19% live in a small town/village
17% live in a large UK town
16% live in a small city
14% live in the suburbs of a city
3.8% live in a rural area

28% use the internet 6-10 hours per week
27% use it 11-20 hours per week
21% use it 21-50 hours per week
21.5% spent £200-499 purchasing goods and services online in the past 3 months

53% hope to enter into Civil Partnership/Marriage in the future
34% plan to become a parent in the future

Source: OutNow2020 Study/Pink Paper sample January 2011

PINK PAPER WAS SWITCHED OFF JUNE 2012