PinkPaper Survey

PINK PAPER – LESBIAN & GAY

The Pink Paper readership is made up of a 60% male and 40% female gay readership.

More information on how to reach the Pink Paper audience

More information on Diversity Recruitment

Our latest gay and lesbian survey with PinkPaper.com, Gay Times and DIVA readers, will be published soon.

Pink Paper Reader/Web User Employment Profile

In June 2007 MPG conducted further online research via PinkPaper.com and from a sample of 200 visitors, of which 25% were female and 75% male, the following information was found:-

Employment Status

78% of the respondents were in full-time employment
12% in part-time employment
3% self-employed
4% unemployed
1% retired
2% other
0% student

Annual Salary

Less than £10,000 10%
£10-20,000 27%
£21-30,000 38%
£31-40,000 16%
Higher than £40,000 10%

Sector Profile

Public sector/local government 45%
Registered Charity 9%
Private Sector 34%
Unemployed 4%
Other 4%

Occupation

Public Sector/Services
Healthcare 6%
Social services 5%
Housing 2%
Civil Service 7%
Emergency Services 5%
Prison services 1%
Community services 5%
Other 27%
Private Sector
Finance/banking 6%
Media, marketing, communications 14%
Travel/leisure 3%
Retail or wholesale 5%
Manufacturing/production 3%
Other 22%

Education

GCSE or equivalent 11%
NVQ or equivalent 10%
A level or equivalent 15%
Undergraduate Degree 32%
Postgraduate Degree 21%
Professional qualification 7%
None of the above 4%

How Long Have you worked for your current employer?

Less than a year 22%
1-2 years 28%
3-5 years 18%
5-10 years 14%
Over 10 years 18%

Are you “out” in the work place?

65% said yes to all their colleagues
12% said no
23% only to a few people

Does having a policy for equal opportunities and diversity in the workplace influence where you choose to work?

Yes 38%
It is one of many factors 19%
I haven’t considered this an issue before 34%
Not really 9%