PinkPaper Survey

PINK PAPER – LESBIAN & GAY

The Pink Paper readership is made up of a 60% male and 40% female gay readership.

More information on how to reach the Pink Paper audience

More information on Diversity Recruitment

We have just commissioned a new gay and lesbian survey with Out Now Consulting, which will survey Pink Paper, Gay Times and DIVA readers. Check back in November 2007 for the results.

Pink Paper Reader/Web User Employment Profile

In June 2007 MPG conducted further online research via PinkPaper.com and from a sample of 200 visitors, of which 25% were female and 75% male, the following information was found:-

Employment Status

78% of the respondents were in full-time employment
12% in part-time employment
3% self-employed
4% unemployed
1% retired
2% other
0% student

Annual Salary

Less than £10,000 10%
£10-20,000 27%
£21-30,000 38%
£31-40,000 16%
Higher than £40,000 10%

Sector Profile

Public sector/local government 45%
Registered Charity 9%
Private Sector 34%
Unemployed 4%
Other 4%

Occupation

Public Sector/Services
Healthcare 6%
Social services 5%
Housing 2%
Civil Service 7%
Emergency Services 5%
Prison services 1%
Community services 5%
Other 27%
Private Sector
Finance/banking 6%
Media, marketing, communications 14%
Travel/leisure 3%
Retail or wholesale 5%
Manufacturing/production 3%
Other 22%

Education

GCSE or equivalent 11%
NVQ or equivalent 10%
A level or equivalent 15%
Undergraduate Degree 32%
Postgraduate Degree 21%
Professional qualification 7%
None of the above 4%

How Long Have you worked for your current employer?

Less than a year 22%
1-2 years 28%
3-5 years 18%
5-10 years 14%
Over 10 years 18%

Are you “out” in the work place?

65% said yes to all their colleagues
12% said no
23% only to a few people

Does having a policy for equal opportunities and diversity in the workplace influence where you choose to work?

Yes 38%
It is one of many factors 19%
I haven’t considered this an issue before 34%
Not really 9%