Youth Market

AXM & PUFFTA – GAY MALE YOUTH

The core age group of a Puffta member is 16-21 years of age

96% of Puffta site visitors own a mobile phone

52% Spend over £30 on their call tarrifs

59% spend regularly on credit and debit cards

33% prefer to download music online, whereas 43% will buy
music on line or in a store.

Source: Puffta Finance Survey May 2006

AXM readers are primarily aged 18-30.

AXM is the only glossy style magazine aimed at young gay men in the UK.

More information on how to reach the gay male youth audience

Our latest Gay Youth Market Survey is currently under way. Please check back here in January for more information.