Millivres Prowler Group was founded in 1974 and has over 40 years of experience in delivering media and retail solutions to a growing audience of gay men and women in the UK, Europe and more increasingly the rest of the world.

MPG has two main trading companies,  Millivres Prowler Limited and Heart of Soho Limited. Collectively, it employs over 60 people at our offices in North London and stores in London (Soho and Old Street) and Brighton, and had a combined turnover of £10 million (U.S $ 20 million) for year ended April 2007.

MPG is respected for its strong sense of ‘community’ ethos, its professional management and innovative attitude.  Our unique  levels of product and service environment quality, value and service have earned the loyalty and trust of our customers, clients and suppliers over many years.

Our activities fall into four  main areas; advertising rising, product distribution, media and retail. Our media brands are the most famous and established gay and lesbian publications in the UK; Europe’s leading gay and lesbian paid-for news and lifestyle magazines GT (Gay Times) www.gaytimes.co.uk and  DIVA  www.divamag.co.uk and with these we are the UK’s market leader in ad sales.

Our retail businesses include the gay lifestyle Prowler Stores in Soho (London) and Brighton, in addition to the leading UK gay fetish store Expectations.  MPG also operates the UK’s largest gay and lesbian online and offline home shopping business under the brands ProwlerDirect www.prowler.co.uk,  DIVA Direct www.divadirect.co.uk and www.expectations.co.uk.